Top 5 Personal Finance Apps on iOS in Mexico Q4 2024

In the fourth quarter of 2024, the personal finance app landscape on iOS in Mexico saw significant activity, with notable trends in downloads, revenue, and user engagement. Here, we delve into the performance of the top five apps, as tracked by Sensor Tower.

Splitwise experienced a fluctuating pattern in weekly revenue, peaking at approximately $2.2K at the end of December. Downloads demonstrated a mid-quarter surge, reaching 1.7K in November. The app's active users increased from 22.1K in October to over 30K by mid-December.

Wallet - Daily Budget & Profit showed a consistent rise in revenue, culminating in $767 by the end of December. Downloads were modest, with a notable increase to 82 in the final week. Active users remained steady around 1.7K throughout the quarter.

YNAB maintained a steady revenue stream, with a peak of $471 in late October. However, downloads were minimal, and active users hovered around 15.

Monefy: Money Tracker saw a significant revenue boost, reaching $699 in the last week of December. Downloads increased to 91 during the same period, while active users remained stable around 700.

Lastly, Buddy: Budget Planner App achieved a peak revenue of $356 in early November. Downloads increased towards the end of the quarter, reaching 97, with active users climbing to 370 by December's end.

These insights provide a snapshot of the dynamic personal finance app market in Mexico. For more detailed analysis, visit Sensor Tower.